A game of inches: Strategies to increase conversion of clicks to engaged applications


The panel  discusses strategies to increase conversion of clicks to engaged applications. It emphasizes the importance of diversifying traffic sources, optimizing job ads and landing pages, and implementing tech solutions for effective conversion.

Key Insights


Job Ads vs. Landing Pages: Differentiate job ads from landing pages and focus on creating engaging and persuasive job ads that highlight company culture and benefits.

Testing and Optimization: Continuously test and measure different variations of landing pages, job descriptions, and application processes to identify the most effective conversion strategies.

Diversify Traffic Sources: Consider a range of traffic sources, from job boards to programmatic ads, and allocate budget based on performance and target audience.

Speed and Automation: Implement automated communication tools and establish a quick follow-up process to ensure timely engagement with applicants and avoid losing them to competitors.

Track Performance: Use robust reporting and analytics tools to track the performance of different traffic sources, conversion rates, and overall ROI to make data-driven decisions.

Think Like an Applicant: Put yourself in the shoes of the applicants and optimize the application process to be user-friendly, streamlined, and efficient.

Continuous Improvement: Embrace a culture of continuous improvement and adaptability, constantly refining recruitment strategies and leveraging new technologies for better conversion and engagement.


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